Riva Reps
Your Biggest Contracts
Won't Come From
Instagram.
High-value catering accounts, service agreements, and industrial contracts come from direct outreach — not from waiting for people to find you online. Riva Reps builds the prospecting system, the outreach sequence, and the pipeline tracking to go get the deals that move the needle.
The Problem
You're Waiting for Business That Needs to Be Pursued.
Inbound marketing attracts customers. Direct business development wins contracts. Most local businesses only do one.
You have catering or contract capacity that's sitting idle
Your operation could handle corporate lunches, recurring service agreements, or bulk orders — but nobody knows unless someone already knows you. That pipeline doesn't build itself.
Your best accounts came from whoever you happened to know
Relationship-based deals built on personal connections are real — but they're not scalable. When your network dries up, so does that channel.
No systematic follow-up on warm or cold leads
You've probably had conversations that went nowhere not because the prospect wasn't interested — but because nobody followed up on a sequence. Most deals die in the follow-up gap.
No visibility into your pipeline or close rates
If you can't see what's in your pipeline, you can't manage it. Without tracking, you don't know if one deal is close to closing or if you're three months out from a revenue gap.
The biggest revenue opportunities in your market aren't waiting on Google. They require someone to go get them.
What We Do
Build the Outreach System. Fill the Pipeline.
We build the BD infrastructure — prospect lists, outreach messaging, follow-up sequences, and CRM setup — and run or train the execution.
Target Account Identification
We build a prioritized list of companies, venues, or buyers most likely to need what you offer — corporate offices, event venues, property managers, purchasing departments, or industrial facilities in your market.
Outreach Messaging
Cold email, LinkedIn, phone scripts — built around your specific offer and the real pain the prospect is dealing with. No generic pitches that go straight to the trash.
Follow-Up Sequence
Multi-touch follow-up cadence across email, phone, and in-person — mapped to a realistic buying timeline so you stay visible without being annoying.
CRM Setup and Pipeline Tracking
A simple CRM configured for your business so you can see every prospect's status, when they were last contacted, and what the next action is — in under five minutes.
Pitch Materials
One-pagers, leave-behind decks, or email attachments that clearly explain your offer, your capacity, and what working with you looks like — designed to close the meeting, not just open one.
BD Representative Training
Train whoever is doing the outreach — owner, manager, or dedicated sales rep — on the targeting logic, messaging, objection handling, and pipeline management process.
How It Works
Five Steps. Active Pipeline in 30 Days.
Offer Clarification
Define exactly what you're selling to BD targets — catering packages, recurring service agreements, bulk orders, preferred vendor status — and what makes yours worth buying.
Prospect List Build
We research and compile a qualified list of 50–150 target accounts in your local market — with contact names, titles, and the specific reason they're a fit.
Outreach Launch
First-touch outreach begins across email, phone, or LinkedIn — starting with the highest-probability targets first and working down the list with a consistent cadence.
Follow-Up and Nurture
Interested prospects enter a multi-touch follow-up sequence — moving from initial contact to meeting to proposal with clear next steps at every stage.
Pipeline Review and Optimization
Monthly review of pipeline health — conversion rates by stage, which messaging is working, where deals are stalling — and adjustments to improve close rates over time.
The Outcome
New Contracts. Recurring Accounts. Revenue Uncapped by Foot Traffic.
Corporate catering clients, recurring service contracts, and B2B customers that generate reliable high-value revenue — not one-time transactions.
Know exactly where every deal stands and what's needed to close it. No more deals dying because someone forgot to follow up.
Direct outreach is a lever you can push harder when you need more volume. It's proactive revenue — not waiting for the algorithms to deliver it.
The highest-revenue businesses do both: inbound marketing and direct pursuit.
Reps is the lever that captures what inbound can't reach — and it's often where the largest single deals in your market are waiting to be taken.
Get Started
Go Get the Contracts.
Call to discuss your target accounts and what a direct BD program would look like for your business, or submit below and we'll follow up within 24 hours.
Monday–Friday, 9am–5pm CT
Or submit your info:
Complete the System
Reps Is the BD Layer. Here's the Full Stack.
Each Riva lever solves a different problem. Together they build a complete revenue system.
Visibility and Credibility
Riva Foundation
SEO, GBP, and web structure so prospects can verify you before responding to outreach.
Inbound Amplification
Riva Reach
Paid distribution to grow your inbound pipeline in parallel with direct outreach.
Not Sure Where to Start?
Revenue Audit
We'll diagnose the full revenue picture and tell you exactly which lever to pull first.